Blue Cross Blue Shield of Florida Plans to sell individual health insurance plans via storefront on a larger scale in the future. BCBSFL who has had an operational health insurance storefront in Pembroke Pines for more than a year plans to expand to five to eight stores across the state.

Individual health insurance have become much more popular health insurance alternatives as the recession has cost thousands their employer sponsored health coverage.

• Aetna reports that their individual health insurance sales in Florida are up 22% over the past 6 months.
• BCBS Florida’s individual health insurance “requests” are up 15% over the past 8 months.

While some say that individual health plans are the least cost effective for the customer because of high administrative costs, they can be quite effective and inexpensive for the young and healthy in particular.

Other similar health insurance storefronts in Florida include an AvMed store in Hollywood aimed at Medicare Seniors, and about a dozen Humana stores across the state.

More about Florida health insurance.